With most consumers spending their days on the Internet, it’s now difficult and perhaps even impossible for businesses to succeed without a strong online presence. Fortunately, building one isn’t rocket science, particularly if you’ll make digital marketing a priority. Take note, though, that using digital channels to grab the attention of target audience and to generate leads is not what marketing your business online is all about, it’s also about avoiding mistakes that can jeopardise your marketing efforts and negatively affect your online presence, such as the following:
Not creating a marketing budget
Marketing your business online isn’t exactly cheap, especially if you’ll add PPC and other types of paid advertising methods to your list. So, before starting any campaign, set a budget for digital marketing and stick to it as much as possible. Make sure that you’re not underestimating your marketing costs and that your budget is realistic, and consider setting aside a contingency amount to accommodate any unexpected expenses that may crop up.
Having inconsistent branding
Explore the marketing campaigns of some of the biggest brands in the world, and you’ll notice one thing—all of them keep their branding consistent throughout every campaign and on every platform. This is important since cohesive branding strengthens your marketing message and makes it easier for customers to remember your business. If your branding is inconsistent, you’ll confuse your target audience and foster an environment of mistrust while making your marketing efforts less effective.
Giving up on SEO too quickly
Optimising a website takes time and requires a lot of patience. Sure, implementing the necessary changes to your site may take only several days, but you probably won’t see concrete results until a few months have passed. So, if you’ve been implementing SEO techniques on your website, you should be willing to wait for them to take effect. If you won’t get the desired results, don’t give up right away; instead, give other methods a try and see which ones will work best for your site.
Believing that paid advertising will instantly solve everything
It’s easy to believe that you’ll immediately see a rise in leads and sales when you invest in PPC and other paid campaigns. However, this actually isn’t the case; just like with organic SEO, paid adverts only work if they’ll catch the attention of your target audience and encourage positive engagement. Because of this, you’ll want to spruce up your paid campaigns and ensure they’re optimised for conversions. Start by improving the landing pages of your PPC ads so they’ll capture the interest of potential customers, and check that they’re mobile-responsive to create a positive experience for smartphone users. Of course, make sure that all PPC ads are using the correct keywords, and update them regularly to ensure that your ads are using great-performing keywords.
Working with the wrong marketing company
It takes years to master digital marketing methods and become an expert in this field, which is why many businesses choose to hire marketing specialists. But, if you’ll take this route, you must ensure that you’re hiring the right people. Listen to as many pitches as possible, carefully go through each tender response, and attend a chemistry meeting for each company. This way, you’ll get in-depth info about the digital marketing agencies in your area and learn about the solutions they offer, and you can determine which agency can meet all of your marketing needs.
Investing in digital marketing lets you attract more customers and generate more leads and sales. Avoid the blunders listed above to fully maximise your digital marketing campaigns and create the strongest possible online presence for your business!
