PPC is an effective digital advertising method for displaying your website in search results. It helps you receive relevant web traffic to your site. With the right keywords and proper ad design, you can convince viewers to click on the ad. But, it never means that every click will turn into a conversion. If the landing page design has issues, your pay-per-click ad campaign will not give the desired result. So, find the landing page optimization strategies to increase your return on ad spend.
A Highly Interactive Headline
Visitors first see your headline after accessing your landing page. It must catch their attention and reveal the significance of your offer. The subheadings should add more details about your products and services. They will encourage visitors to stay at your website for a longer time.
Create the Value Proposition Concisely
Another important element in the landing page is the value proposition. What are the unique traits of your services and products? How do they solve your potential customers’ issues?
For instance, if you like to sell a fitness tracker, mention the advanced fitness tracking capabilities.
Choose the Right Images
There are various theories about the images and color schemes best for your PPC ad’s landing page. Visuals are highly effective in capturing interest. So, you should add high-quality infographics and images related to your brand. To advertise a product, you may display its video or photo. On the contrary, service providers have to depict the benefits of their services through videos.
Add a CTA
Call-to-action is the most crucial element on your landing page. Use action-oriented words for the CTA message and display the button prominently. The CTA design and placement must look natural to the visitors. Some landing page designers choose the bottom of the page to show the CTA button.
Develop a Persuasive Copy
The PPC landing page’s copy must be clear and persuasive. The content needs to focus on the advantages of using your products. Moreover, it must explain how your product solves particular issues. Use bullet points numbering to make the content easily readable. The language and tone must align with your target audience.
Keep the Form Simple
If you like to convert website visitors into leads, add an easy-to-navigate form. Some businesses want their visitors to fill out the form to convince them to convert in the future. But, your form should include only limited fields to prevent users from feeling confused. Integrating a form is also essential if you try to increase the number of newsletter subscribers.
A Mobile-Responsive Design
Most visitors use their smartphones to hit a website. So, your landing page must be mobile-responsive, allowing touch-friendly navigation. The text should be readable without zooming, whereas images have to fit the screen. A professional web designer knows the way to create a responsive design.
You can now look for pay-per-click marketing services to run your ad campaign. The PPC experts will create the best landing page to increase the conversion rate.
