There is a far greater awareness than ever as to the importance of wellness in the modern world. It is ingrained in the psyche of many youngsters as such things are taught at school as there is a greater understanding of such things. Eating properly and taking regular exercise wherever possible can play a big part in developing a healthy body and mind.
There are far greater opportunities to visit medical specialists than ever before with universities training the next generation to help others. This of course is alongside the traditional doctors and dentists. With so many individuals looking to make more visits, it has led to an increase in Dental Marketing to attract new patients. Here are 5 valuable tips for dentists wanting to promote their practice.
- The world has changed massively since the days of newspaper advertising. While word of mouth is still a great tool to attract new patients, especially because it is free and provides genuine references, social media can also play a huge part in increasing visibility and announcing available services. Facebook has millions of users in Australia alone, who can be targeted through a proper ad campaign, providing huge possibilities.
- Like many methods to get the message across, using a digital marketing agency can save lots of time and money as they know exactly how to make the most of such opportunities. For instance, they can target specific demographics on Facebook, which is ideal when trying to attract patients of a certain age, or location as well as income if announcing special offers. Once a patient, advice as to how long after teeth cleaning someone can eat might be offered.
- Having a website which is easy to use but is also interesting can boost awareness of what a practice is offering and can be used alongside social media advertising. Using an agency that employs SEO will ensure that the site is at the top of the rankings on a search engine so that it is discovered more. Having a properly designed tool which allows new patients to register and then make online appointments is preferable who have busy schedules.
- Google Maps sounds like something someone uses to get from A to B when driving, but anyone acutely aware will know that it also has lots of businesses and places of interest on it. Therefore, pinpointing the exact location of the practice and adding details such as address, opening hours, and phone numbers can be highly effective, especially for parents whose children may be eligible for free treatment.
- While digital technology provides many opportunities to advertise a practice and that new patients are welcome, so do traditional ways such as leafletting, or attending local events with a stall. It can be cost-effective to sponsor a local sports team, which will offer advertising while creating a good impression among the community.
It is possible to attract new patients to a dental practice offering excellent services if using the right types of publicity and advertising.
